Yeezy Shoes

Released alongside the black, copper, and green versions, this model made the stripe the star of the brand new 350 v2 on the “Core Red” version. The “Moonrock” returned to West’s preferred muted colours cheme and have been done up in a beautiful dusty green. Priyanka Chopra showed off her feet in Kanye West’s atrocious Yeezy Season 8 invisible sneakers ($650 at Mytheresa) on Wednesday…. One of Kanye West’s brief names is Ye, which can additionally be the title of his eighth studio album that was released in 2018.

The shoe matches up completely with the original—minus the size of the solely real’s air unit. It holds up in an informal setting, but additionally stands out on the court. [newline]Considering in sneaker terms he needed to compete with Michael Jordan, the very fact this shoe stood out was affirmation that nice design has all the time mattered more than the participant itself. Despite those troubles, should you were lucky sufficient to nab a pair, you’d have fallen in love with the product from aesthetics to supplies.

A little bit climbing boot and slightly bit “Bean Boot”, it’s the proper fusion of retro army style with West’s imaginative and prescient for the way ahead for American trend staples. West’s take on the enduring boat shoe featured the identical rear spoiler design as nicely as added tassel laces. In hindsight these shoes were likely the most wearable of the bunch. With a lot industry-wide influence, it’s exhausting to trace down an itemize every single Kanye West-designed sneaker. Here, we define every launch from 2007 to the present day, displaying just how deep West’s sneaker roots run.

Those sneakers are throwbacks to a mode of Adidas footwear from the Eighties. This drop marks Adidas’s largest launch of Yeezys, with up to a million of the sneakers reportedly obtainable. When the Adidas Yeezy made its debut in 2015, the corporate launched it in very limited portions, and the shortage of the product helped to provide the footwear a cult following.

Adidas Yeezy QNTM is the star of the present within the footwear world. Suitable for these who prefer to make an entrance, it’s a flashy design that doesn’t hold again. Not solely is the choice look of this shoe something to talk about, however it additionally comes with 3M reflective detailing on the heel.

Have you ever thought that the colour mixture of a pair of footwear may very well determine its pricing? At $3,400, we are dealing here with one other styling variation of the ‘Moon Rock’ above, only this time with black and grey shades completely blended together to get this eye catching Yeezy Boost 350 design. Considering you must pay as much as $3,330 for a pair of Boost 350 ‘Moon Rock’, that price-tag must be a powerful hint towards the quality and collectability level of those particular Yeezy sneakers.

Our journalists work to separate truth from fiction to be able to understand what is true and false online. Please think about subscribing to our every day publication, textual content alerts and our YouTube channel. You also can follow us on Snapchat, Twitter, Instagram or Facebook.

The Yeezy slide got an much more everyman design overhaul with a rubberized version of the fashion. The 380 will get in a single the reflective fun, changing the green from the Aliens for a bronze and a gum outsole, and adding reflective fibers to the upper to make these actually match pic worthy. If you’re particularly…cautious (get it?), the orange model of the 700 is sure to get you spotted. Released exclusively in Los Angeles and Paris in February, with a wider release expected later in March.

There aren’t many sneakers out there with the identical stage of fan adoration as Kanye West sneakers—Yeezys. Originally released to the world back in 2009, Yeezy sneakers have progressed into a whirlwind of sizes altra tokyo, shapes, colours and designs, with each Nike and Adidas curation along the method in which. At the tip of November, the model unveiled its upcoming YEEZY SLIDE colorway “Ochre” that’s dipped in pale yellow with subtle marble detailing. The new offering contains a textured floor as an alternative of the EVA foam building and is scheduled to release on Monday michael kors ρολογια ελλάδα, December 13. The forthcoming providing is dressed in a black Primeknit higher with a cobalt blue stripe and the signature SPLY-350 branding.

Shares in the pair will go public and be up for grabs in June, according to Rares’ web site, which is in a position to allow shareholders to spend cash on them. But this time the chattering cognoscenti of social media had plenty to say. The rapper wore the sample of the Nike-made shoes in February 2008 during his efficiency on the 50th Grammy Awards. The move signifies Jordan Brand’s dedication to preserving retro kicks as shut as possible to their predecessors.

After taking some time to make the initial designs, the “Yeezy Season 1″ collaboration between the artist and the company debuted. Many felt that Yeezys displayed extra of the artistic freedom they’d come to anticipate from Kanye than any of his previous collaborations had. The Yeezy 750 was the primary sneaker the staff collaborated on, and it featured suede higher layers, straps, and zippers up the again. One of the best aspects of Yeezy sneakers is the large number of kinds and colors available. High-tops, reflective materials, and low-tops are just some of the totally different options that sneakerheads can choose in relation to Yeezys.

The blacked-out model of the 750 was beloved for its stark, minimal look, as properly as the standard of the suede. However, like all Boost shoes of the time, the white Boost sole was uncovered on the outsole, which to some followers detracted from the overall look. The most contrasty of the colour schemes was “Blink”—a black and pink combo which allowed the textures of the strap to pop and upped the sneakers’ futuristic qualities. In 2009, the yr of their release, these footwear can be rocked by celebrities like Lil Wayne and Kobe Bryant lottobudapest, solidifying their legendary status. An much more radical design that was a high-top with a serious contrasting color scheme with a pink sole and tan/brown upper. These kicks, named after West’s longtime barber Ibn Jasper, boasted two straps across the toe and ankle that would outline Kanye West’s sneaker designs for years to come back.

The icy blue sole provides the shoe slightly more type, whereas their soft neoprene liner makes these the coziest 700s yet. Bold colour pops returned with the Tail Lights, that includes a light-weight gray upper and transparent stripe that pale right into a shiny orange. The neon orange heel tab additionally gave these kicks a sports activities automotive look, hence the name.

Make sure you’re signed into each web site too, so as to not waste any time. The Nike Air Yeezy 1 kick-started the multi-billion-dollar-valued Yeezy sneaker and clothes model when they finally launched the next yr. West eventually cut up from Nike in 2013 in order to associate Yeezy with Adidas, and they remain in enterprise collectively to this present day. Like the original mannequin, you have to understand what you’re getting here.

Part of the Jordan Remastered collection—a collection devoted to infusing premium materials into classic shoes—the quality is pure butter on the “Cement” IV. Rarely can you safe a retro pair that matches up to the unique release. This 2016 model modified that noise due to professional detailing and a colorway closely resembling the ’89 cut.

If you are excited about buying a pair, listed right here are some tips: Choose the right measurement. When Yeezy introduced the “foam runner” in 2017, the shoes were a success. This slip-on fashion was compared to a bicycle helmet and has gotten lots of buzz. It was restocked in February, but lots of people nonetheless have mixed emotions about it.

“Our goal in purchasing such an iconic shoe – and a piece of historical past – is to increase accessibility and empower the communities that birthed sneaker culture with the instruments to realize financial freedom via RARES,” stated Sapp. Bringing murdered-out vibes to the seven-hundred v3 is the “Alvah,” which brings a brand new intensity to the 700 v3 silhouette. Essentially as if the “Static” got the “vivid cool” filter in your iPhone, this beautiful dusty blue hue ain’t exactly scrubs colour despite its name. Every 500 so far has had a easy formulation that’s worked—a strong hue that doesn’t overpower the bulky, insanely distinctive silhouette of the shoe. An unique to North America, the “Earth” Yeezy noticed a saturated brown Primeknit, clear stripe and a solid brown sole the place earlier models opted for extra translucent pieces. Even the calm Cloud Whites nonetheless got here in a reflective iteration that sneakerheads drooled over.

Five years later, the chaos of that moment—which climaxed with clients getting to meet West in particular person at adidas’s Houston Street retailer in NYC as they picked up their new prized possessions—hasn’t actually sustained. Today, Yeezy Boosts pit viper gafas mx, notably the 350 v2 , drop each different week in some new iteration, making the resale market on them not almost as fruitful as it was in the early Yeezy Boost days. He never wished to be known only for limited-editions and hype—he wished to make sneakers that people would actually put on. The naysayers have also been silenced along the way in which, significantly when final yr in 2019, Forbes reported that West is on his approach to making Yeezy a billion greenback empire.

Yeezy sneakers are well-liked with celebrities as nicely as style lovers. These high-end sneakers have a stylish look and are made of assorted supplies. If you are in search of a pair of low-cost Yeezys, you may need to consider a pair of Yeezy boots or slides. There’s no must spend a lot of money on new Yeezys. You can save lots of of dollars by buying them from the Internet.

They have been designed to function a double-stitching construction, so you’ll have the ability to actually put these footwear through their paces. A low high model of the crepe sole boots, these stay the one sneakers made by Yeezy not in collaboration with adidas. Like the boots they boast a thick rubbery sole meant to be worn in and worn on any occasion. In reality, the Aliens were initially called the Yeezy Boost 350 v3 based on reviews before finally donning the 380. They do characteristic lots of the same design language as the v2, including a knit upper, transparent stripe, and total look, however function a new Rorschach-ian print and translucent sole that drops the ridged look of the v2. These footwear really are other worldly, even when the Kanye West song they’re named after won’t ever hit airwaves right here on Earth.

But that every one modified with Yeezys, and the 350 is certainly one of the most reproduced adidas shoes to date. Fans of the sneakers mentioned as a lot on social media, where rather than the identical old complaints in regards to the sneakers promoting out earlier than they could buy them, customers marveled that they have been capable of fetch pairs so easily. The 3-Stripe model brought their touch to the silhouette by the inclusion of the 350′s Primeknit higher blended with their famous Boost midsole. The mixture of each of these supplies creates the final comfy sneaker with such a recognisable aesthetic, designed by Ye himself. Looking a bit funky, yet fashionable and fairly bad ass, these Yeezy boots offer a cushty and sturdy development, made with nothing but the highest quality materials.

When it was first launched, the pair was priced at $220. It is now exhausting to search out an authentic pair of Yeezys on the similar worth as a daily pair. They’re also very costly to resell, which is why a pair can price $1,500+.

The Yeezy Boost 750 was launched in a restricted gray colorway, however has since expanded to many various colors. Yeezys are very useful, and the most expensive ones can fetch hundreds of dollars. In general, Yeezys are extremely popular and can be difficult to find, but they can be discovered online. Yeezy footwear could be expensive, however they are still a fantastic investment. You can buy a pair at a lower cost on resale web sites, such as eBay. If you’re looking for a cheaper pair, attempt Depop or Mr Porter.

If you’re bored with looking all over the place for the launch data on the newest releases, look no further. We’ve created a definitive listing of all the upcoming kinds that you have to maintain on your radar. A pared down version of the brand’s navy boots, these were absent of any paneling on the upper and done up in a single strong nubuck fabric and one color as nicely. These boots carefully resembled the boots really worn by the Army, with their leather and mesh upper and thick sole, and came in two colorways—tan and oil . Even in 2020, these are a favorite of Kanye West, as he’s often spotted carrying them with Kapital cords or Levi’s jeans. Featuring a rubberized, off-white higher panel with white and gray knit beneath, the Azael’s thick heel is intended to give these a cushty journey.

It wasn’t the white shoes’ first appearance on the web; Mr. West’s daughter North was seen on Instagram in June wearing a child-size prototype. Nike’s Air Presto, offered in a Flyknit building, turned a sought-after sneaker due to the market altering over to more simplistic silhouettes. It also obtained a fair share of hype, contemplating it was the first time Nike brought these shoes back since they first appeared 16 years in the past. In phrases of the long-running deal between West and adidas, the sportswear titan just isn’t with out rights of its personal. All of the patents, and an identical copyright registration, are assigned to – and thus, owned by – adidas, and West receiving royalties based mostly on sales in connection with the utilization of his Yeezy marks. Hence, the $191 million verify West received from adidas in 2020.

Released alongside the final two colorways on Yeezy Supply, these sneakers change the formulation for the Powerphase by being accomplished up in suede, rather than flat leather-based. The Primeknit upper was extra strong than it had been for a while on the Reflective/non-Reflective models, and replaced the see-through panel with grey fibers and a new, darker, brown sock liner was added. This pair was exclusive to Yeezy Supply (West’s direct-to-consumer website for all things Yeezy).

With this shoe altra shoes mexico, Adidas once again turned to product scarcity to garner buzz, initially solely making it available on the Yeezy Supply on-line retailer. And a blush version of the Yeezy 500, which West confirmed off in the course of the NBA All-Star Weekend in Los Angeles this February, was at first solely out there by way of on-line raffle on choose websites. Kanye West wouldn’t hesitate to tell anybody that he’s one of the most influential recording artists of our time.

A neon green and black upper gave this model of the non-reflective Yeezy lineup an almost comic guide feel. Featuring a glow at midnight sole, Yeezy confirmed that in 2019, this feature is still one thing he loves to lean on to have the ability to give new sneakers an extra pop of colour. One of essentially the most widely launched Yeezys to date, these have been the first v2s not to characteristic text stitched into the higher.

Sapp says Rares will use extra fundraising to fund the corporate’s progress, including spending on advertising and acquiring extra rare sneakers to offer to fractional buyers. Meanwhile, the corporate hopes the excitement round its report purchase of West’s Air Yeezys will spur a range of sneaker fans and hardcore collectors to the app. Sotheby’s bought a pair of Kanye West’s Air Yeezy 1 prototype sneakers for a world document $1.eight million on Monday. The buyer was sneaker investing platform RARES, which paid the highest publicly recorded worth for the pair.

That’s to not conflate StockX transactions with what occurs out at your local Westfield, however the numbers are indicative of the sheer variety of Yeezys on the secondary market. Even if Yeezy appeared “hotter” in previous years as a end result of drops offered out in seconds, it was only in a position to dominate the StockX record by releasing hundreds of thousands of pairs at a time. The original Wave Runner was a large shock to the system, incorporating a variety of colors including teal, green, black, grey aldo tas netherlands, orange, and lime green into one show-stopping silhouette. 3M details graced the three stripes beneath the panel on the side of the shoe in addition to the lace loop near the toe box. In 2019, these kicks had been also released in children and infant sizes. Kanye West’s first inspiration in sneakers was Michael Jordan and his Air Jordan model.

Besides, the Yeezy RSI is an excellent pair to put on. The Black Mamba was the first Yeezy to debut available on the market. In September 2015, the brand launched a third Yeezy, the Yeezy Boost 700. The “Semi-frozen Yellow” colour is probably the most limited Yeezy and the first one was released in December 2015.

The general popularity of these sneakers drives a thriving Yeezy supply market and has followers of Kanye and high-quality shoes on the lookout for uncommon or limited fashions. The colourful Yeezy Boost 350 v2s dropped at the end of 2019. Three years after the Nike Air Yeezy 1, the Air Yeezy 2 would hit cabinets in a 5,000 pair, restricted edition style, with a $245 price tag and one less colorway than the Yeezy 1—at least for the 2012 drop. The sneakers additionally featured an Egyptian hieroglyphic-like bird inside a circle within a triangle embossed on the tongue, which solely fueled people’s Illuminati conspiracy theories.

West first wore the shoes whereas performing at the Grammys in 2008. This publish incorporates references to products from one or more of our advertisers. We may receive compensation if you click on links to those products.

To attain its aggressive environmental objectives, the company debuted a quantity of product initiatives this 12 months. In associated Adidas Yeezy information, the new Adidas Yeezy Boost seven-hundred “Fade Azure” will be launched tomorrow at Adidas.com/Yeezy and at choose Adidas Yeezy stockists for $250. While photographs of the Adidas Yeezy Boost QNTM “Amber Tint” have surfaced, release particulars for the fashion have yet to be introduced by the sportswear brand. There’s one other Adidas Yeezy Boost QNTM colorway coming quickly and it will be out there in sizes for the complete household.

Some of the rarest Yeezys include the Nike Air Yeezy in Black/Glow, which has a resale value of $65,000 and the adidas YEEZY Boost 350 in Turtledove, which has a resale of between $2,000 – $3,000. The Yeezy brand is a collaboration between Kanye West and Adidas. Our full guide breaks down the best Yeezys on the market. Three of the commonest ways to tie your Yeezys embrace the Factory Knot, the Noose Knot or the unlaced look. A Factory Knot involves replicating the knot you’ll see Yeezys originally tied with and means you won’t have to untie and re-tie each time you wear the sneakers. There aren’t many Yeezys fairly as recognisable as Nike Air Yeezy II “Red October”.

Yeezy Supply and Adidas Yeezy will inventory the shoe, whereas extra retailers like Bodega, Extra Butter, A Ma Maniere, and Social Status are holding raffles for the boot. Ye’s brand has non-stop drops and re-releases deliberate for the following few months. Most Yeezy trainers launch by way of a raffle system on retailer websites and thru the adidas Confirmed App.

The V2 Light in particular, with its light-sensitive colour palette, ensures these sneakers are high of the sport when it comes to not just style but additionally tech. There’s also the seriously suave Yeezy Hyperspace, with its mild grey and translucent colourway. A massive must-have for die-hard Yeezy collectors, it’s one of the latest releases from the brand. A pair of shoes designed and worn by musician Kanye West that are going up for public sale are essentially the most priceless to look in the marketplace, the public sale house promoting them says. On December 3, 2013, Adidas confirmed a brand new shoe collaboration take care of West.

There have been lots of guesses as to what the “MNVN” in the Adidas Yeezy Boost seven-hundred MNVN stood for. This sneaker was a prime instance of an artist not being appreciated throughout his prime, as the MNVN was initially highly criticised for its cumbersome design. The Adidas Yeezy Boost 380 is the closest thing you’ll discover to a glove on your toes. Known for its knit-mesh uppers and clean rubber sole, which supplies it its namesake Boost, the 380 initially made its debut during an interview with Forbes. One of probably the most futuristic sneakers out of the complete Yeezy line, the 380 promises additional inches each in bodily peak and persona.

Since then, we’ve seen renditions in in style colorways likeCloud White,Zebra,Desert Sage,Citrinand the iconic Bred. [newline]Coming with a barely completely different silhouette together with the addition of a Boost window within the midsole, a reflective 3M 3-Stripe on the inside of the heel and in addition an inner toe box reinforcement. However, if the reflective component is not fairly your vibe, you can even go for a non-reflective pair, like the Boost 350 V2 Black. Combining elements of the adidas “Feet You Wear” outsole from the Nineties with a military boot inspired higher asicsportugal, the Yeezy 500 signaled that Kanye West still has the power to shock and awe with new sneaker designs. Colloquially dubbed the “Desert Rat” after rumored colorways and early teasers, these footwear positively seem like something you’d rock in the Sahara…however you understand passenger dry robe mens nz, simply to get a match off before returning to some central A/C.

Another modest colorway of the 700, the Inertia mixed mild gray elements and panels with a dusty pink accent colour. Continuing the theme of the Powerphase, this strong black leather upper provides these kicks an ultra-minimal look, though the gold lettering pops a little extra against the stark black backdrop. The simplest, most regular man sneaker in the Yeezy line-up is hardly a Yeezy in any respect. The 1980s tennis shoe was adidas’ version of a Reebok Workout, introduced back with “Calabasas” gold foil lettering. Today, the powerphase remains the subtlest approach to rock Yeezys. Exclusive to Asia and Africa, the “Flax” noticed one other subtle Yeezy iteration, with a yellow-ish tan Primeknit upper and light grey translucent sole.

The gray “Beluga Reflective” sneaker, which first launched five years in the past, options neon orange and reflective accents and shall be available at Adidas Yeezy for $220. Perhaps Yeezy’s weirdest providing yet, the Knit Runner Boot flaunts an insulated upper half sealed with velcro ankle straps. A remix of the original Knit Runner, the boot bears a hefty yellow midsole accompanied by a jagged outsole, making it best for winter weather.

Made from a robust, luxurious suede in Kanye’s conventional muted colour palette, the Adidas Yeezy Boost 750 “OG” was released in a much smaller number than other Yeezy releases. Yeezys are one of those manufacturers that obtain consideration anytime a model new release comes out however the Adidas Yeezy 500 High is definitely one of the most underrated releases. With its puffy Neoprene tongue and signature adiPrene midsole, the Adidas Yeezy 500 High followed some of the brand’s previous moves however with a brighter colour palette.

Those sneakers, the Nike Air Yeezy 1 Prototypes, have been purchased by sneaker investing platformRARES in a non-public sale. Featuring the same overall design language of the OG seven hundred crocs herre, but updates with a more angular form and redesigned reflective stripes on the upper, the seven-hundred v2 debuted in 2018 in a non-Boost kind. Since then, Boost has been added to the sneaker, as have many colorways that mirror those supplied in the seven hundred v1. Just because the “dad sneaker” trend was constructing momentum, the Yeezy Boost 700—which first debuted at the Yeezy Season 5 Show in early 2017—turned it right into a tidal wave. The shoe was a departure from the extra futuristic-looking styles Yeezy was identified for, as an alternative combining trendy components with traditional ’90s working kicks. The colorway made a splash as well, combining teal, orange and lime green components into one can’t miss sneaker that has since gone on to be extremely popular.

These low-tops maintain consistent with the brand’s trendy concepts, because of a novel sample that’s primarily based on gentle and dark grey shades. But West’s wonderful talent is not limited solely to music; this man has a keen sense of style, and his superb creativity and business sense pushed him into other directions as properly. We weren’t too surprised when Nike, the world’s most well-known sneaker brand, teamed up with Kanye to design a special collection of sneakers referred to as Yeezys, with the Air Yeezy footwear taking the world by storm. A mountaineering boot inspiration fashion was made by Yeezy for Season 6, however adidas took over the project in late 2019 to drop a more reasonably priced model of its personal. This “Salt” iteration offers the boot in a mineral gray-white colorway. One of the most rationally named 350 v2 sneakers, these black and white Yeezys had been another smash hit for the label, proving once once more that Chicago colorways work nicely even on adidas kicks.

However, after exposing the floor to any kind of friction, a gold layer seems on the higher. To flow into retro fashions as a lot as they do requires fresh colorways and even more energizing ideas. All of the evidence leads us to consider the Yeezy Boost 350 is value it. The sleek design, comfy Boost sole and Primeknit upper create an aura of quality that has pushed Adidas to the forefront of innovation. Adidas’ Yeezy Boost 350 looks the half, and due to a Primeknit upper, it’s lightweight. “Kanye West has one of the biggest hits of the decade – and it has nothing to do with music,” Forbes asserted in the summertime of 2019.

Adidas then brought again the ’80s Adidas Trainer mannequin that is the “YEEZY-Inspired Powerphase Model.” The shoes, which typically retail for round $200, have additionally been known to sell for thousands of dollars on the secondary market, including on resale websites like StockX. Kanye West’s Nike Air Yeezy samples have bought for a staggering 1.8 million in a personal sale, making them the most costly sneakers on the planet. The footwear blew past their unique valuation of $1 million and fetched the best publicly recorded price for any pair of sneakers, confirmed Sotheby’s public sale house in a statement on Monday. Named after West’s longtime friends, together with fellow artistic Don “Don C” Crawley, his barber Ibn Jasper, and his then-G.O.O.D. Music signee Mr. Hudson, these sneakers have been inspired by ‘80s sci-fi films and seemed to—intentionally or not—mirror West’s spoiler-like hairstyle of the time.

Featuring dark and light teal hues all through its leather-based, mesh, and suede higher, the shoe flaunts reflective and neon orange accents. The pair of Yeezy sneakers was the primary recorded shoe sale to prime $1 million, according to New York-based public sale house Sotheby’s. The sneakers have been the first-ever shoe in West’s Yeezy line, which, in the years since, has contributed to West’s changing into a billionaire and a significant participant in sneaker and streetwear culture. Today is another day for Adidas to launch Yeezy footwear in shops and thru online channels. Aditya Bhalla is among the fans who’ve been making ready for days in anticipation. He stated he has a two-pronged strategy for offline and online.

Whether it’s for trend or for a collector’s merchandise, it’s positive to show heads. If you probably can afford them, you will get a pair in just a few weeks. If you’re looking for a pair of Yeezy sneakers that will maintain your toes cool, they seem to be a good option for rainy days or winter.

The sneakers are a US dimension 12, or a UK 11 – West’s shoe measurement. In current years, sneakers have gained the same collectable status as wine or jewelry. Sotheby’s, a worldwide public sale home, held its first ever sale devoted entirely to sneakers in 2019. The Yeezy QNTM BSKTBL was launched within the Spring of 2020 and serves as a efficiency model of the Yeezy QNTM geared for the hardwood. On March 23, 2019, the seven hundred V2 “Geode” colorway was released synchronously with a nationwide lemonade stand charity campaign elevating money for the National Alliance of Mental Illness.

Further launches of the Pirate Black, Oxford and Moon Rock only further solidified this trainer’s place at the summit of the sneaker scene. If you’d like to see other costly sneakers, you could also take a glance at our articles on the most expensive Air Jordans and the most costly basketball shoes normally. Promising to be very comfy and long-lasting, these Yeezy sneakers additionally profit from an entire rubber sole. Updates are always better, and that is the proper method to get pleasure from a cool redesign.